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Regular version of the site
Contacts

115054, Moscow 21/4 Staraya Basmannaya ul.

Phone: +7 (495) 772-95-90 * 12481

Email: fldepartment@hse.ru; langhse@gmail.com

Administrations
Head of the School Ekaterina Kolesnikova

Secretary's phone number: +7 (495) 772-95-90 ext. 23152

Deputy Head of the School Nadezhda Vradiy

Your Own Brand: Secrets of Success

‘How to succeed in creating your own small brand? Start at the very beginning and always be the winner in a constantly changing environment.’ Geneva Business School Professor Francesco Derci spoke on this topic, and more, for SFL students. 

Francesco Derci is a founder of the THIS IS D marketing consulting company. In addition, he is the author of several books on marketing specifics and a European Commission business coach. Francesco gave a lecture to SFL and Faculty of Humanities students on the specifics of creating and promoting small brands, as well as sharing advice and answering audience questions.