Your Own Brand: Secrets of Success

‘How to succeed in creating your own small brand? Start at the very beginning and always be the winner in a constantly changing environment.’ Geneva Business School Professor Francesco Derci spoke on this topic, and more, for SFL students. 

Francesco Derci is a founder of the THIS IS D marketing consulting company. In addition, he is the author of several books on marketing specifics and a European Commission business coach. Francesco gave a lecture to SFL and Faculty of Humanities students on the specifics of creating and promoting small brands, as well as sharing advice and answering audience questions.