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The paper discloses the method for estimating the deformation of fibroreticulate materials under the conditions of spatial multiaxial cyclic tension. The relevance of the method application for estimating the reliability performance of materials used for upholstering and finishing the interior of aircraft cabins has been justified. The equations of the elastic state of flexible fibroreticulate materials are obtained under the spatial tension in stresses and deformations. The geometric parameters of elastic deformations in the material during in the material in the design, processing treatment (molding process) and operation (shape stability) of the products. The advantage of the developed method of spatial cyclic tension of flexible fibroreticulate materials is the ability to model test conditions that simulate operating conditions. This capability of the test method allows to examine the dynamics of changes in the markers of the molding properties and shape stability of materials and to predict their behavior during operation.
Purpose – This articlepresents concepts and tools for developing place branding that protects places from overbranding, redundant promotion, and excessive tourism.
Methodology – The concept of a product-based place brand that reflects local ways of life and local identities was introduced was introduced. A combination of projective and typological methods was applied. Three focus groups composed of future place managers were held in three countries (N= 27) to develop place brand vocabularies − typologies of verbal characteristics of abstract places as products for internal users (residents).
Findings – In most cases, the place brand vocabularies were consistent and compatible within each abstract type and were unique (mutually exclusive) between the types. The vocabularies contained both detailed and more generalized elements. For each abstract place, short formulations of the general concept were found. Each brand vocabulary reflected the institutional, socio-psychological, cultural, historical, and geographic differences of the countries involved in the research.
Originality/value –A conceptual and methodological framework for creating place brand vocabularies is offered and it provides (1) close relationship between multiple brand attributes and their laconic expressions appropriate for communication and (2) high differentiation among brand attributes facilitates the recognition of branded places by target and non-target audiences. The framework is applicable for designing verbal attributes of place brands for specific places to avoid overbranding effects.
The flexible compound materials of test objects (type test patterns) to adjust the aviation optical equipment for the Earth remote sensing obtained by the method of ink-jet printing on the banner fabric have been studied. The quantitative regularities of changes in the optical and mechanical properties have been determined, which allow predicting the maintenance of the operational characteristics of the type test pattern.
This article analyzes the perceptions of Russia, Russians, and Russian art existing in Britain, namely, those demonstrated by the country’s literary community of the first half of the 20th century. The article shows that this period saw a plethora of publications of translations of Russian fiction that were accomplished by professional translators, Slavonic scholars, and writers and appeared in periodicals and other print formats. The article provides a general overview of the British literary community’s reactions to Russia, Russians, and Russian literature. It is hard to overestimate the importance of these materials since many of the translations have never been comprehensively analyzed in conjunction with the originals, and Russia’s images in Britain were often formed on the basis of the translations. Paradoxically, the characterizations of Russia produced within the British society were more indicative of problems and domestic issues of Britain itself rather than of Russia because images of Russia provided an occasion to discuss problems of Great Britain. Contributors to the discussions, meanwhile, were asserting the superiority of Britain, less frequently – Russia, with only a handful of them advocating acceptance of the other. Usually, periods of positive perceptions of Russia have coincided with periods of improvement in political and economic relations between the nations. But all the complexities of the relations notwithstanding, mutual influence of the two national literatures is obvious.
The chief purpose of this article is to examine group technology as the leading form of learning and cognitive activity aimed at creating conditions for development of cognitive autonomy in students, their communicative skills, and intellectual capacity through interaction in the process of fulfilling a group task (the united cognitive task) for independent work. The article describes group work with the material on the subject “Berliner Mauer” and contains linguistic and cultural materials designed by native speakers specially for methodological purposes.
The article is devoted to the study of the paradigmatic connections of Marina Tsvetaeva’s early poetry with the German poetic tradition of the second half of the 18th century, which is based on a comparative intertextual analysis of Marina Tsvetaeva’s “The Girl Death” and J. W. von Goethe’s “The Fisherman”. The analysis uses both other works of German poetry and the texts of Marina Tsvetaeva, to create the necessary context.
The article is devoted to the correspondence that have gone unnoticed in historiography, between the Duchy of Guastalla and the Russian Empire which lasted from 1726 to 1759. The author publishes new sources, confirming the dynastic ties that connected the Dukes of Gonzaga with the House of Romanov-Holstein.
The article compares two twentieth century English novels: The Ministry of Fear (1943) by Graham Greene and The Heat of the Day (1949) by Elizabeth Bowen in terms of the techniques used by their authors to create the atmosphere of mystery. The choice of the material is justified by the evident similarities in the plots of the two novels and also by the fact that both authors were acting as British secret agents during the World War II and thus their view on espionage (which is the main topic in both novels) is worth studying closely. The aim of this research was to figure out the reasons why these literary works arouse the feeling of anxiety and thrill in the reader. Besides, we aspired to see whether the authors employ the same or different techniques when their intention is to bring the Mysterious into their plot.
The analysis of the methods of modeling the mysterious is preceded by the study of genre. It seemed absolutely necessary to introduce such a study as the mystery in literature has always been seen as an indispensible part of a detective story, spy story or horror story and the research would be incomplete without the profound understanding of the connection of the novels with these genres or the account of their history and development. It is concluded that the genre of The Ministry of Fear and The Heat of the Day can be most accurately defined as "psychological spy thriller", bearing many of the typical traits of the spy story on the one hand and concentrating on characters’ mind and feelings on the other.
The analysis of the novels shows that they are similar in the way they interpret the existential problem of "the other" and in how they use the duality motif. The main characters in both novels (Arthur Rowe in The Ministry of Fear and Stella Rodney in The Heat of the Day) are searching for the enemy only to find him in themselves. At the same time each of the two systems of characters has its pairs of ‘twins’: while there is only one, though a major one, in Bowen’s novel (Robert Kelway and Robert Harrison), there are lots of them in Greene’s novel, because here most of the characters lead a double life. However it is most crucial to highlight the duality motif in the plot of Arthur Rowe’s losing his memory and becoming Mr Digby.
Still, the authors employ different ways to create the suspense effect. While Graham Greene achieves this by the changes of tempo which becomes faster each time something dreadful or shocking is going to happen, Elizabeth Bowen makes use of the lacunae in plot. Missing information makes the reader wonder and try to fill in the gaps by himself and the fact that the author never gives him the final answer whether he has guessed right adds a lot to his anxiety.
The research probes the teaching and learning opportunities that the Wikipedia free Internet project provides in the area of project-learning. Using the platform as a tool gives students a chance to acquire and develop a variety of communicative and information processing competences that the article describes in detail. A variety of techniques using Wikipedia in the teaching process have been developed and tested in studying foreign languages, the humanities, and social sciences. We will be using the term 'wiki pedagogy' to describe the Wikipedia-based interactions between the teacher and the student; the term covers the information and communication technologies of education that are based on the Wikipedia platform
This article focuses on some specific features of the derivation of first names (hypocoristic) in the Russian language and in the national variant of the Spanish of Mexico. And in that context, we compare the use and analyze some typical and frequent examples in the speech of the Russians and Mexicans.
The paper looks at the way intertextual elements in films are translated. The significance of the research is explained by the fact that despite intertextuality being a popular topic, there is still no common strategy how to handle intertextual fragments when it comes to translating them into another language. This task becomes even more difficult when movie scripts are analysed due to the challenge of dubbing the original with the translation within the same length of time. First, the paper looks at the way the concept intertext is interpreted in linguistics. Second, the paper describes the research which involves scripts for the series Suits (seasons 1 and 2). The author singles out intertextual elements in scripts, analyses their translations, identifies the translation strategy and discusses possible reasons for choosing the strategy and offers recommendations how to improve the translation.
Since the 20th century with the birth of feminism, gender studies have become under analysis of many areas of knowledge. The special attention is paid to the theory of androcentricity of the English language and deficiency of female image and speech. In this article the images of men and women presented by English proverbs and anti-proverbs are analyzed. The objective of this research is to find out if the proverbs are androcentric and present male mindset and world view. The other aim is to check if anti-proverbs reflect the changing role of women in the society. To fulfill these purposes the proverbs with gender components (man/woman, wife/husband, he/she etс.) were selected and underwent a semantic analysis. In order to reveal the evolution of the images of men and women we compared the images of men and women illustrated in the proverbs with those shown in anti-proverbs with the same gender components. As a result, we came to the conclusion that both proverbs and anti-proverbs are androcentric; however, in anti-proverbs female opinion is more representative in comparison to proverbs. To sum up, it is obvious that the role of women is changing and the changes are reflected in the language.
The subject of the article is problem situations of intercultural communication, which lie in the basis of Case-studies – specialized descriptions of real situations containing problems, which must be analyzed and solved. The authors study approaches to the design of Case-studies that are necessary for the preparation of university students for participation in intercultural communication. The novelty of these Cases is to provide information that helps to deeply analyze the reality of other cultures and, through it, to rethink the participant’s native picture of the world. Consequently, the aim of the article is to prove the role of the Case-study method in the development of intercultural communicative competence of students, which allows them to overcome the conflict of the dialogue of cultures. To achieve this goal, the following research methods were used: content analysis of verbal products of activity, questioning, survey, theoretical analysis and generalization of information received. As a result the article contains an example of a Case-study on intercultural communication issues, as well as the list of the most conflict-sensitive areas of intercultural interaction. The article may be of interest to specialists in the field of intercultural communication, Case-study designers, teachers of foreign languages, authors of textbooks on foreign languages.
The ability to understand and control learning refers to self-regulation and critical thinking. Critical thinking is a very important element of self-regulated learning. It has been of significant interest and one of the dominant research areas in educational contexts in various countries. But not much information has been given on critical thinking as a focus self-regulated learning. The purpose of this article is to show how critical thinking affects self-regulated learning. The authors of the article offered a 104-hour course of English to 57 (among them males 22, females 32) second-year students of National Research University “Higher School of Economics”, Public Administration Studies. The course was designed to develop students’ critical thinking through the set of activities for improving listening skills. The students were divided into two groups, one of them being an experimental; the other the control one. The students of the experimental group followed the designed course. The control group students continued their studies in the traditional way. The assessment of the critical thinking development among the students of both groups was conducted with the help of the questionnaire and according to the students’ level of performance through Objectives Placement Test. The results of the questionnaire and placement test showed that in the self-regulatory context critical thinking is one of the most important cognitive mechanisms, which also demonstrates the level of students’ performance in English. The continuation of the research is provoked by the designed course outcome taking into account critical thinking instruction which is important as it is seen from the experiment in developing critical thinking skills.
The history of Spanish theater is unique and does not have any analogue in world cultural history, which could not but be reflected in the language. Theatre lexicon was formed under the influence of various socio-cultural factors, which have determined the etymology of many set expressions and phraseological units. It is worth noting that later on lexical units borrowed from this sphere have become a source of metaphors in the Spanish political discourse.